The Process

Clear steps from idea to launch.

We keep projects moving with a simple, transparent process. Whether we’re building a website, a VR environment, or a full 3D pipeline, the core phases stay the same — only the tools change.

Overview

Most projects follow four main phases. Each one ends with a tangible deliverable and a check‑in before we move forward.

  1. 1

    Discovery & scope

    We start with a call or workshop to clarify goals, audiences, platforms, and constraints. This is where we gather references, existing assets, and technical requirements.

    Output: brief, rough scope, and ballpark budget / timeline.

  2. 2

    Concept & prototype

    We translate the brief into flows, layouts, or early 3D blockouts depending on the project — web wireframes, VR greyboxes, or sample assets.

    Output: clickable layout, playable build, or visual concept to align on.

  3. 3

    Production

    We build the real thing: pages, components, 3D assets, shaders, interactions, and integrations. You see progress in small, frequent updates.

    Output: working site, environment, or application ready for testing.

  4. 4

    Launch & support

    We prepare deployment, test across devices, and monitor the first days after launch. Then we move into iteration or a light support phase, depending on your needs.

    Output: live release, documentation, and agreed follow‑up plan.

How it differs by project type

The structure is the same, but the details change depending on whether we’re working on web, 3D content, or immersive experiences.

Web projects

  • Site map and content architecture.
  • Wireframes and visual design system.
  • Front‑end + back‑end implementation.
  • SEO, performance, and analytics setup.

3D & rendering

  • Reference gathering and scale definition.
  • Modeling, UVs, and texturing.
  • Lighting, cameras, and look‑dev.
  • Final renders, turntables, or asset delivery.

VR & real‑time

  • Interaction and comfort guidelines.
  • Greyboxing and locomotion tests.
  • Content, lighting, and optimization passes.
  • Builds for target headsets and platforms.

What we need from you

Great projects come from collaboration. Sharing the right inputs early keeps scope clear and reduces surprises later.

1

Goals, audience, and any success metrics you care about.

2

Existing assets: brand, content, 3D files, or previous sites.

3

Constraints: timeline, budget range, and technical limits.

Common questions

A few quick answers to things clients usually ask at the start.

How long does a project take?

Small sites or prototypes can take a few weeks, while larger platforms or VR environments often span several months. We’ll suggest a realistic range once we understand scope.

Can you work with existing assets?

Yes. We can adopt existing 3D models, engines, or websites as a starting point, then improve performance, visuals, and structure instead of rebuilding everything from scratch.

What if we’re not sure what we need?

Discovery and consulting sessions are built into our process. We can help you evaluate options and prioritize a first version that fits your constraints.

How do we communicate?

We keep communication simple: a shared channel for day‑to‑day updates and regular check‑ins tied to milestones and demos.

Ready to walk through the first step?

Send us a brief outline of your idea, and we’ll map it onto this process so you know what it would actually take to ship.

Get in touch